Ice Owls PWHL Brand Design

I’m excited to share this personal project for the PWHL, where I created a full branding package for a mock team called the Ice Owls, inspired by Iowa and its local spirit. The project included a team logo, jersey designs, apparel mockups, social media graphics, editorial design, a branded hockey puck, and an animation bringing the identity to life. The owl logo represents the region, while the color palette of deep blue for the night sky, light blue for the ice, and yellow for the moon, outlined in black, reflects the game and environment. This project has tons of little details where I got to exercise my skills and stretch my creativity. I hope you enjoy it!